Mains magnet for success as E-Twins GM

By Ivan Sanders

It is said that hard work and the desire to help others will help one achieve success. This recipe proved true for Mike Mains, general manager of the Elizabethton Twins.
   Mains was honored, along with 14 other gentlemen who were selected for Minor League Executive of the Year Awards, at the Baseball Winter Meetings held at Hynes Convention Center in Boston December 13.
   Recipients of the awards were honored with a banquet and presented a watch for their work in their individual leagues. This past season was Mains fourth as the General Manager of the Appalachian League's Minnesota Twins farm club.
   " I have been fortunate to work with some very creative people who have helped to brainstorm ideas that encourage families to come out and enjoy the entertainment and facilities of the Elizabethton Twins," said Mains.
   A 1989 graduate of Wingate College, Mains has been instrumental in getting people to come out in large numbers to the beautiful Twins complex located in the Black Bottom section of the city.
   For instance, the 2001 season drew the second largest attendance in the team's 28 year history, and is the third straight increase under Mains.
   " This is not about the money," commented Mains. "It's about presenting families with some good, clean fun and giving back to the community."
   Some of the promotional activities sponsored by various individuals and businesses this past season included: Christmas in July, 70's Night, Little League Night, and Church Youth Group Night.
   "We want to have a really close relationship with our churches. I am hoping maybe to establish a Baseball Chapel on Sunday nights if we can work out the details where our players and community can worship together," stated Mains.
   One of the things Mains is proud of is the work he has done for the local youth. His work resulted in a 500 per cent increase in the Junior Twins Club.
   The biggest thing that Mains feels is the most rewarding part of his job is seeing the interaction of the players with the local youth.
   "There have been several great relationships built as a result of our players taking the time to go over and talk with the kids they've met. It means a lot to them."
   If the local fans are worried about having baseball this summer, Mains has some comforting words.
   "The Elizabethton Twins will be here this year. Mike Moore, the President of Minor League Baseball, told us in his awards speech to keep on doing what we're doing, so we will," quipped Mains about the situation of the local team.
   The 2002 season should prove as successful as the past season, with Mains and his associates already preparing for an even better year as far as promotional events go.
   "I think this year we might try and design a mascot, and maybe have a contest to name it," said Mains of a possible promotion.
   It is quite easy to see why Mike Mains was selected to receive this accolade.
   His desire to demonstrate to the community the eagerness of the Elizabethton Twins to provide an entertainment venue where families can economically attend and spend quality time together is unmatched.
   "We have a great facility where a small community like Carter County can take in great baseball, at a reasonable price, from players whose worry is not about the multi-million dollar contracts, only making it to the next level."
   If all General Managers were like Mike Mains, maybe baseball could get back to the game's hey-day where families would work hard all day, and spend the evening at their favorite ballpark enjoying good, wholesome entertainment with their friends.