Betsy Town Snow Shak becoming a community tradition

By Megan R. Harrell
Star Staff

   The Betsy Town Snow Shak, 2410 West Elk Ave., stands a chance of becoming an affordable community hot spot. The small business opened in June of 2000 and has received rave reviews from those who have gone to sip ice, coffee, or hot chocolate.
   Owners, Danny and Tammy Ward, first got the idea to open the snow shak from their vacations in Florida. A few years later the Wards brought the seasonal treat to Elizabethton.
   Teens from Carter and Johnson counties can go to the shak and order a icy treat named after their school mascots. Every high school's colors in the two counties are represented in shaved ice at the shak.
   When the snow shak first opened it had 67 different available flavors. Now, the Wards are proud to say they offer over 100 new and unusual flavors. The husband and wife team invented the flavors through a trial and error method.
   "Our shaved ice is different than most. We have our own technique of flavoring so the flavor is not just at the top," Tammy said.
   The Betsy Town Snow Shak is quickly becoming a place for groups to come to congregate. It is the stop off place for many church and college groups. The Wards added extra tables last year to make the shak more comfortable for large groups, and is planning on adding more this year.
   The Wards are also looking at adding an awning to the snow shak this year to make it more comfortable for customers during inclement weather.
   In its first year the shak stayed open during all four seasons, but the Wards were able to take a break this year. They stated that they needed to break to re-group and prepare for next year. The Wards anticipate re-opening the snow shak in the middle of March. It will be open Monday through Saturday from 11 a.m.-10 p.m., and Sunday from 12-10 p.m.